Sir John Whittingdale
(Maldon) (Con)
My hon. Friend is absolutely right about the power of local media in getting vital health messages across, but will he look at ensuring that, as well as local print media, local online-only publishers such as Nub News are included in future campaigns?
Parliamentary Secretary, Cabinet Office
Alex Burghart
I completely agree with my right hon. Friend, who knows a great deal about the subject. “All in, all together” harnessed the power of local media and was particularly effective in reaching specific audiences to spread vital information. As he will appreciate, sometimes we want a more targeted approach to get better cost-effectiveness. I should also say that we use OmniGOV, and any local outlet—online or otherwise—that wishes to be on the list can apply by contacting OmniGOV directly.
