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I welcome the Government’s multi-pronged approach, but will the Minister bear in mind the fact that, when it comes to calls for banning advertising before 9 o’clock, such a measure would do huge damage to the economics of the commercial broadcasters, just at a time when fewer and fewer young people are watching scheduled television? Instead, they are now watching the on-demand services that are the direct competitors of commercial TV stations.
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I take my right hon. Friend’s views very seriously, but we want to protect children from the advertising of products that are high in saturated fat, salt and sugar, and we are going to consult on introducing a 9 pm watershed. He mentions online, catch-up and social media, and that is one of the reasons that this is an important area for us to consult on. We want to ensure that we get this right, and it is not about punishing the industry. The people who work in the industry and in advertising are also parents, members of society and taxpayers. They also have a stake in this and in the reason for it all to succeed.
