Mr. John Whittingdale (Maldon and East Chelmsford) (Con): I welcome the consultation paper, and all of this does, of course, represent a complete reversal of the position of the Secretary of State’s predecessor. Does the Secretary of State accept, however, that product placement will do only a small amount to assist commercial broadcasters, who are facing huge economic difficulty, and that we will need to go further and look at other deregulatory measures that will assist all the commercial public service broadcasters to survive?

Mr. Bradshaw: Yes, the hon. Gentleman is absolutely right to highlight that this will not be a panacea for commercial broadcasting. There are a number of things we can do to help ease the plight of commercial broadcasting further, and we are looking into them. Ofcom has in the last year relaxed the rules on the responsibilities of commercial broadcasting, such as in respect of news in the regions. As the hon. Gentleman will know, we have imaginative, sensible and practicable solutions to the problems and pressures facing regional news and other important areas of commercial broadcasting.