Mr John Whittingdale (Maldon) (Con): Does the Secretary of State agree that the relatively low price for which Richard Desmond has acquired Channel 5 is a further indication of the continuing difficulties affecting all traditional television companies, and that it also shows that successful companies are likely to have to operate across several different media in future? Given that, does he have any plans to look again at the current rules that govern cross-media ownership and cross-promotion?

Mr Hunt: I thank my hon. Friend for a thoughtful question, as ever, on the topic. He is absolutely right that media companies of the future will have to operate on different platforms. That is why one of my first decisions was to accept a recommendation by Ofcom to remove the regulations on cross-media ownership locally to allow local media operators to develop new business models that let them take product from newspapers to radio to TV to iPods to iPads and so on.

We do not currently have any plans to relax the rules on cross-promotion. Indeed, the regulations on taste, decency and political impartiality on Five remain extremely tight, but we are aware of the need to lighten regulations in general because, if we are to have a competitive broadcasting sector, we must have one in which independent players can also make a profit.