Thank you, Mr Hollobone; I will be very brief. I was first elected to the House to represent a part of Colchester, so I fully endorse the remarks of my hon. Friend the Member for Colchester (Will Quince) in promoting its many attractions, which I can vouch for.
I now represent the Maldon district. We are all part of the east of England, which does not always get the attention it deserves—people talk about the Lake district and the west country—but has many attractions. My right hon. Friend the Member for Witham (Priti Patel) mentioned some of the attractions in her constituency—indeed, I used to represent some of those as well. We share what is known as the saltmarsh coast, which is an extraordinary asset for recreation, wildlife and sailing.
The other great asset I represent is a place that should be nationally famous but is not: the Stow Maries great war aerodrome, the last remaining first world war aerodrome. It is being restored, with the help of the National Heritage Memorial Fund and the Heritage Lottery Fund, but it does not attract nearly as many visitors as it should because it is not well enough known.
In Maldon and elsewhere we recognise that digital marketing is key—perhaps the Minister will touch on that—and that people now look online to see where there are attractions, but there is not enough co-ordination. The Maldon district promotes things in the Maldon district, and Colchester borough promotes things in Colchester, but there needs to be more co-ordination so that we can demonstrate all of the region’s attractions to people who are thinking of visiting the east of England. I am thinking not just of Essex; I am very happy for the hon. Member for Ipswich (Sandy Martin) to participate as well to promote Suffolk. We sit on this great asset, and I do not believe we are yet doing enough to exploit it.