John Whittingdale launched the Designated Driver campaign at the Shaw Farm Pub in South Woodham Ferrers. The campaignis sponsored by Coca Cola in partnership with the Department of Transport's THINK! Driver Friendly campaign. Now in its fourth year, the scheme rewards responsible drivers during the festive period by offering those who choose not to drink alcohol on a night out "Buy one, Get one free" on Coca Cola or Diet Coke. The scheme runs for three weeks from 9th to 31st December. Last year one million free drinks were given away in over 8,000 venues across the UK.John Whittingdale is pictured with Belinda, landlord of the Shaw Farm pub in South Woodham Ferrers. John Whittingdale said: "I am delighted to be backing the designated driver scheme in Essex this Christmas and congratulate Coca Cola on their initiative. It is a great idea to resard designated drivers for acting responsibly and for helping to make sure that this is a safe Christmas for everyone. I hope that as many as possible will take advantage of the scheme".